The Peru Mucho Gusto Lima 2025 fair, reached 270,000 visitors, far exceeding the initial projection of 180,000 attendees and thus became as the most popular and representative gastronomic Peruvian festival, highlighted the Ministry of Foreign Trade and Tourism (Mincetur).
During the four-day fair, Peru Mucho Gusto Lima 2025 organized by the Commission for the Promotion of Peru for Export and Tourism (Promperu), was held on the esplanade of the Costa Verde in Magdalena del Mar, receiving more than 5,300 international visitors from Chile, Ecuador, the United States, and other countries.
This huge foreign participation reflects the growing international appeal of Peruvian gastronomy as a symbol of identity and a driver of sustainable tourism.
During the event, 187 exhibitors from all 25 regions of the country offered a culinary journey that integrated tradition, innovation, and sustainability.
The areas dedicated to Peruvian Coffee and Pisco, "Spirit of Peru," along with the participation of pisco and coffee companies that received the Peru Brand License, reaffirmed the value of our sectoral brands and their contribution to positioning the country in global markets.
Awards
The closing ceremony also served as an opportunity to award the Marca Perú (Peru Brand) license to renowned chefs such as Mitsuharu “Micha” Tsumura, Pedro Miguel Schiaffino, Jaime Pesaque, Marilú Madueño, Elena Santos Izquierdo, James Berckemeyer, Hajime Kasuga, Rodrigo Alzamora, Daniel Sologuren, and Renzo Miñan, in recognition of their contribution to positioning Peruvian cuisine on the world stage.
In addition, awards were given to the most outstanding exhibitors in seven categories.
The award for Most Beloved Dish was given to Barra Chiclayo (Lambayeque) for its emblematic arroz con pato (duck and rice), a recognition that includes an internship at the LENOTRE Culinary Arts Institute in Paris, arranged by the Promperu Trade Office in France, with sponsorship from LATAM Airlines.
Likewise, Panaderia Campos (Cajamarca) received the award for Gastronomic Tourism Development, Yuquitas Lyn Lyn (Lima) was recognized in the Tradition category, and Illurro’s Amazonian Fusion (San Martín) won the Innovation award for its “Amazonian spit-roasted pork with juane sausage.”
Meanwhile, Meriba (Huánuco) was distinguished for Sustainable Practices, and Spirit Bar (Tacna) received the award for Most Beloved Drink for its regional cocktail, Tacna Sour.
These awards symbolize the collective effort of hundreds of entrepreneurs who, from their respective regions, keep the richness and diversity of Peruvian cuisine alive.
The event also was attended by international delegations of chefs from the United States, Chile, Ecuador, Mexico, Panama, and Brazil.
International media coverage
Journalists from the United States, Canada, Panama, Ecuador, Chile, Colombia, Brazil, and Mexico—including The New York Times, Forbes Central America, and Chilean National Television—highlighted the magnitude of the festival and its contribution to projecting Peru as the gastronomic capital of Latin America.
Focusing on sustainability, inclusion, and the revitalization of gastronomic identity, the fair implemented an eco-friendly model with recycling areas, accessible signage, educational workshops, and the Sustainable World space, promoting responsible and accessible practices for all audiences.
During the closing ceremony, Promperu, an agency attached to the Ministry of Foreign Trade and Tourism (Mincetur), announced that the next international edition of Peru Mucho Gusto will be held in São Paulo, Brazil, from December 5 to 7, 2025, marking a new step in the international projection of Peruvian gastronomy.
Thus ended a historic edition of Peru Mucho Gusto, which united regions, generations and cultures around the table, consolidating Peru as a world reference for flavor, creativity and hospitality.
(END) NDP / MDV
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Publicado: 3/11/2025