Peru's attractions, with
Machu Picchu as the flagship, are being showcased to South Korean citizens through a campaign that includes video content, social media posts, and an interactive website, aiming to reach and engage 19 million people in the Asian country.
The content distributed in South Korea presents Peru as a diverse and unique tourist destination. It highlights the South American country's natural, gastronomic, and cultural richness.
PromPeru also aims to "encourage potential tourists to discover the country through an inspiring message that sparks interest and a desire to travel."
The centerpiece of this campaign is a video depicting the journey of Stella Jang and Yewon Jung, two young South Korean singers and influencers, through Peru.
Both visit iconic sites in the country, such as Lima's Historic Center, the Nasca Lines, the Machu Picchu Sanctuary, and the Amazon.
The landscapes they explore, due to their beauty, are undeniable attractions for visitors.
Information and contest
On the
website,
visitors can also explore the places visited by the protagonists of the video. This includes access to information, images, and a variety of experiences of these attractions and others across our country.
The aforementioned portal also features a contest for South Korean citizens, with the grand prize being a trip for two to Peru.
The target audience belongs to the so-called 'Generation X' and 'Millennials,' while the so-called 'baby boomers' represent the secondary audience.
The latter group is among those who spend the most in Peru, with an average expenditure of US$1,353 and an eight-night stay.
All of this is because South Korea represents "a strategic market for the promotion of Peruvian tourism," PromPeru stated.
(END) NDP/FGM/MVB
Publicado: 7/10/2025