Peruvian food and technology joined together at Casa Peru, as part of the South by Southwest (SXSW) music and technology festival in Austin, Texas, where bitcoins (a type of cryptocurrency) were accepted for the first time.
featured Peruvian startups
with the support of Exports and Tourism Promotion Board (PromPeru) and Peru's Production Ministry.
Attendees at Casa Peru were able to enjoy the many Peruvian dishes offered on said food truck, paying in bitcoins.
The idea came after Peruvian Giuseppe Lanzone and his brother Mario —owners of the business— talked to former rowing U.S. teammates Tyler and Cameron Winklevoss, who are bitcoin investors.
Giuseppe decided to apply this technology in order to diversify payment methods and provide better services.
Peruvian Brothers' success started five years ago in Washington D.C and has been praised by U.S. news outlets like The Washington Post.
The food business has won awards and relies on people's support.
Lanzone confirmed their first eatery is slated to open this year.
They plan to open another one —with more Peruvian dishes— in May 2019. This one will be aimed at Latin American communities.