Andina

Peruvian firms sign deals worth US$8 million at China's import fair

12:55 | Shanghai (China), Dec. 4.

A group of 29 food export companies and tourism service operators secured commercial commitments worth US$8 million at China International Import Expo (CIIE) —the biggest import fair in the Asian Giant— the Exports and Tourism Promotion Board (PromPeru) reported on Wednesday.

"Our participation was productive. Quinoa, prawns, coffee, sacha inchi, chia, kiwicha, chestnuts and chocolate were the most popular Peruvian products among Asian buyers," PromPeru's Executive-President Luis Torres affirmed.

He explained that China is a valuable ally when it comes to closing big deals and boosting exports, as well as tourist destinations across Asia.

Peru's participation at CIIE —held in Shanghai on November 5-10— was part of a Peruvian delegation's tour to Asia, which included a stop in the cosmopolitan city of Dubai (United Arab Emirates), with the aim of positioning the Inca country as a provider of quality products while promoting its tourist attractions.

Various brand activations took place at the Peruvian exhibition in order to promote Superfoods Peru, Coffees from Peru, Pisco Spirit of Peru, and Alpaca from Peru.

Conquering new markets

In addition, PromPeru and T-Mall —China's main online venue for big brands— signed an agreement to increase Peruvian products' presence in Asia.

(END) SDD/RMB/MVB

Publicado: 4/12/2019
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