Peru has recently inaugurated its first multi-brand store "Tienda Casa Peru" (Peru Home Store) in Beijing —with the purpose of promoting the Inca country's
, among other products— in the Asian Giant.
The facilities are located in Sanlitun, one of the city's most important commercial and fashion centers.
Foreign Trade and Tourism Minister Rogers Valencia pointed out this initiative represents Peru's new trade promotion stage in China.
The inauguration was attended by China Federation of Urban Commercial Outlets Construction Administration (Cuco) President Xuan Chunlei, World Link President Huang Zhaohui,
Peruvian Ambassador Luis Quesada, PromPeru Exports Director Luis Torres, and Peru's Trade Office (Ocex) Director Teresa Mera.
Great Potential
According to Minister Valencia, there is great potential to continue expanding exports. In this sense, products such as coffee, cacao, chocolates, shrimps, trout, blueberries, and quinoa, among others have a great opportunity ahead.
"We have three Peruvian trade offices in China. They are located in Beijing, Shanghai, and Hong Kong," he added.
CIIE Fair
(END) NDP/RES/DTK/MVB