The quality of Peruvian cacao is gaining ground in international markets. Now, despite the economic crisis caused by the coronavirus pandemic, the Cacaosuyo brand revealed that its products have entered U.S., Ukrainian, and Taiwanese markets for the first time.
"2019 was a very good year for us. We almost tripled sales compared to 2018, and we had great prospects for this year. But the pandemic came, and we took immediate measures to keep the company afloat,"
Cacaosuyo CEO Samir Giha stated.
Reducing costs was one of the first measures adopted by the chocolate company, as well as letting some workers go at the beginning of the crisis —a situation that is being reversed since the firm has started to hire staff again.
It must be noted that without cacao farmers, there is no chocolate, so respecting their work is more than important in the chocolate sector.
"Our relationship with
cacao producers continues to be strong and, although the cacao price fell due to the situation, we still pay a fair price to farmers —30% above the market. This is the most direct contribution that farmers can receive for their work," he highlighted.
The Peruvian chocolate company's plans for this year were focused on creating new value-added products. To that end, it made significant investments and arrangements to increase its production. However, its projects have been put on hold due to current circumstances.
Remarks were made within the framework of the "National Cacao and Chocolate Day."
(END) NDP/MAO/RMB/MVB
Publicado: 1/10/2020