Pisco—Peru's flagship drink—strengthens its presence in the Hungarian market through promotional activities led by the South American country's Embassy in Budapest, including the latest edition of "Pisco Night," held there on September 4.
The event took place at the Kimpton BEM Budapest hotel.
It was part of the diplomatic mission's promotional activities in the host country aimed at showcasing Peru's image, culture, traditions, and cuisine.
"Pisco Night" brought together business leaders, members of the diplomatic corps, officials from international organizations, and friends of Peru, who took part in an event aimed at showcasing the characteristics and versatility of Pisco, presented as "Spirit of Peru."
During the gathering, attendees sampled Pisco Sour, Chilcano, and a selection of signature cocktails prepared by the Kimpton BEM Budapest team.
The event also marked the launch of a new edition of "Pisco Week," an initiative held at the Kimpton BEM Budapest that will allow the public to enjoy a special menu of Pisco-based drinks.
The initiative seeks to contribute to greater awareness and appreciation of Peruvian Pisco in the Hungarian market, as well as strengthen its presence in the host country's food and beverage offerings.
(END) NDP/JAM/MVB
Publicado: 7/9/2026