The main international event for the knitting yarn industry —known as
— will soon appreciate the softness and resistance of alpaca fiber, which is presented under the "
" brand, Peru's Exports and Tourism Promotion Board (PromPeru) informed Wednesday.
During the Italian event, PromPeru will launch the "
Show your flags at Pitti," a new collection that reflects the concept of this edition and transmits the essence of each yarn aimed at becoming a product that will surprise the international market.
Likewise, the collection was designed by
Giovanni Cavagna —an expert from haute couture (high fashion) to tricot (knitting) and Pret-a-Porter (ready-to-wear)— with professional experience at Max Mara, Les Copains, Loro Piana, and Edicion fashion businesses.
The fashion event will be presented under the "Alpaca del Peru" sectorial brand, created to position our fine fiber, which is synonymous with luxury and exclusivity.
This proposal to be put on display at the fair represents the alpaca textiles' various nuances and their strong tradition.
Also, some of the clothing items to be showcased will be camelid-fiber sweaters, as well as voluminous cotton skirts and pants.
It should be noted half of the more than 5,000 visitors to Pitti Filati come from Russia, Turkey, Japan, South Korea, and China.
They will visit the Peruvian stand, whose members will inform the specialized public about the uses and advantages of alpaca fiber. The origin and advantages of the fiber will also be addressed, as will its production in Peru.
Alpaca fiber for the world
Peru is not only the first supplier of alpaca fiber in the world, it is also known as a benchmark for exports given its quality garments and accessories supported by textures, shapes, and colors.
Moreover, thanks to sustained work, Peruvian alpaca is exhibited at stores of global brands and is shown off on the most important international catwalks.
Exports of alpaca clothing worldwide totaled US$44.2 million between January and November 2019.
The most popular destinations were the United States, Germany, Japan, Switzerland, Chile, the United Kingdom, France, Australia, Canada, and Italy.
Pitti Filati
It shows the latest trends in the yarn industry, the beginning of a whole chain of clothing for weavers, businesspersons, and designers, who are looking for novelties towards the creation of their next collections.
Alpaca del Peru
This sectorial brand has been developed by PromPeru in order to transmit the values of the well-known "Fibra de oro de los Andes" (Gold fiber from the Andes).
(END) NDP/LZD/MAO/MTS/MVB