Peruvian Association of Hotels, Restaurants, and Related Businesses (AHORA)
signed a Memorandum of Understanding (MoU) with Malaysian Ambassador to the Republic of Peru Chuah Teong Ban to boost the tourism sector
in both countries.
The signing ceremony featured Tourism Promotion Director at Peru's Foreign Affairs Ministry, Pedro Reategui, who stressed the opportunities presented by this mutual aid agreement.
According to Blanca Chavez, head of AHORA, the initiative is important because it fosters cultural exchange and provides the Andean nation the opportunity to host events and gastronomic festivals so as to promote its culinary culture.
"Malaysia and Peru
share many cultural similarities. Peru has good raw material and Malaysia
is very dynamic in terms of investment," he expressed.
On the other hand, Reategui said improving tourism
favors job creation and is important for the Inca country as it generates intensive labor.
Likewise, he noted Peruvian gastronomic festivals are held every week through Peru's network of missions abroad —made up of about 55 embassies as well as 90 consulates general and honorary consulates— making Peruvian gastronomy and hotels
more and more popular overseas.