Peru: Jerseys, drinks and snacks sales to rise up to 7% during World Cup

Photo: AFP

Photo: AFP

14:47 | Lima, Jun. 13.

Peru's Production Ministry (Produce) informed that industrial sectors related to production of clothes (for sport purposes), alcoholic (beer) and non-alcoholic beverages (soda and water), as well as packaged foods (snacks) will benefit the most from the 2018 FIFA World Cup.

Produce estimates that sportswear sales will grow above 4%, while purchases of alcoholic and non-alcoholic beverages —among other products— will increase around 7% over the 32 days of soccer's major tournament.


Peru's qualification for the World Cup provides business opportunities in different sectors across the country, mainly within a context of economic recovery, in which purchase decision is welcomed and household consumption rises.

According to Produce, another factor boosting this growth is the easier access to working capital loans by micro and small enterprises (MSEs), which are key to meeting the demand during FIFA's flagship event.

Industrial GDP

As for industrial activities that will benefit from the World Cup, together they contribute 12.9% of manufacturing GDP.

Garments (8.2%), alcoholic beverages (2%), foodstuffs (1.4%), and sodas (1.2%) stand out among their products.

Most of these businesses are micro-, small-, and medium-sized enterprises which —except for beer and soda manufacturers— are based in Lima.


Published: 6/13/2018
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