With the aim of strengthening Peru's image as a travel destination in Asia and Oceania,
Promperu organized three familiarization trips in November with agents from China, India, and Australia. They were able to visit the main tourist attractions in the regions of the country prioritized for these markets.
Thus, they were able to experience firsthand the South American country's cultural and natural diversity, strengthening interest in Peru as a travel destination in the Indian and Chinese markets.
Additionally, from November 25 to December 3, a familiarization trip was conducted with travel agents from Australia, who visited the Lima, Cusco, and Madre de Dios regions.
This initiative was coordinated within the framework of the announced partnership between the renowned international media outlet National Geographic and global travel agency G Adventures, a collaboration that will be officially launched in January 2026.
This program will position international destinations in the Australian market with a portfolio of purpose driven luxury travel, including Peru as one of the priority destinations within an exclusive selection.
The itineraries of these familiarization trips combined nature, culture, history, and exclusive experiences, positioning Peru as a luxury tourism destination.
These actions are part of Promperu's strategy, an entity attached to the Ministry of Foreign Trade and Tourism (Mincetur), to strengthen Peru's presence in Asian and Oceanian markets, as well as to attract high spending tourists from the region.
Importance of these markets
Travelers from China, India, and Australia have high spending power and show strong interest in discovering new destinations. In addition, they primarily seek cultural and nature-based tourism, as well as personalized experiences and luxury travel.
As of November this year, the arrival of tourists from these markets has increased by 18.7% compared to the same period in 2024.
(END) NDP/MDV/MVB
Publicado: 4/12/2025