Andina

Peru: Machu Picchu, second most searched Wonder of the World on Google

Photo: ANDINA/Presidency of the Council of Ministers

Photo: ANDINA/Presidency of the Council of Ministers

09:33 | Cusco (Cusco region), Nov. 6.

The reopening of Machu Picchu —held on November 1 in Cusco— aroused such a widespread interest around the globe that Peru's top attraction has become the second most searched Wonder of the World on Google, Peru's Exports and Tourism Promotion Board (PromPeru) has reported.

In the first week of November, global searches for "Machu Picchu" increased in such a way that matched those for the "Roman Coliseum" and outpaced those for "Christ the Redeemer."

Similarly, Google searches regarding the Inca fortress were almost the same as the searches for the also famous Taj Mahal.

It should be noted that the well-known Indian landmark opened its doors to international tourists a few days ago, as well, thus generating a greater number of Google searches, mostly by the Hindu population of 1.3 billion people.


In spite of this, the worldwide attention that Machu Picchu received the days before and after the reopening event made it the second most searched Wonder of the World on the Google search engine, to such an extent that it has bridged the gap between the Inca citadel and the Taj Mahal this week.

According to Google metrics, most searches relating to Machu Picchu were carried out in countries such as Chile, Colombia, United States, Argentina, Belgium, and New Zealand in early November. 

Similarly, searches were conducted by users located in Costa Rica, Poland, and Finland.

Moreover, the interest in Machu Picchu, especially in countries like Chile and United States —which are large sources of tourists to Peru— is remarkable. Results show that the keyword "Machu Picchu" was strongly positioned in both countries.

(END) NDP/RMB/MVB

Publicado: 6/11/2020