Peru: Domestic tourism to generate US$7.5 billion in 2026, nearly 9% growth expected

12:07 | Lima, Jan. 19.

Domestic tourism is expected to gain momentum this year amid an improved economic environment and generate revenues worth over US$7.5 billion, nearly 9% higher than the level estimated for 2025, according to the Commission for the Promotion of Peru for Export and Tourism (PromPeru).

"The outlook is more favorable this year. Revenue from domestic tourism is expected to exceed US$7.5 billion in 2026, compared with an estimated US$6.89 billion last year," PromPeru's Domestic Tourism Promotion Deputy Director Laura Alegria stated.

The official noted that revenue generated by this activity includes spending on transportation, accommodation, food, entertainment, among other items.

"This is a cross-cutting sector that involves the consumption of a wide range of services, thereby driving multiple industries and regional economies," she told Andina News Agency.

Alegria noted that the average spending by domestic tourists in recent years has been around S/650 (about US$193), excluding transportation costs.

"That is the average amount spent on an approximately four-day trip," she said.

An increase in average spending is projected for this year, considering the more favorable economic outlook.

Live it in Peru

The PromPeru official explained that, to promote this activity, they currently have an ongoing campaign called Vívelo en Perú (Live It In Peru), aimed specifically at domestic travelers.

"Through this campaign, we aim to motivate Peruvians to travel throughout the year without the need for a specific motivation. Our idea is for Peru, with its 25 regions, to be seen as an opportunity to travel and enjoy the experience," she remarked.

Thus, Alegria explained that the campaign appeals to Peruvians' aspirational side, encouraging them to carry out their everyday activities in the country's regions while engaging in domestic tourism.

"For example, a marriage proposal, a wedding, or a dream trip," she mentioned.

Various campaigns

In this regard, the deputy director explained that PromPeru has been designing different campaigns throughout the year specifically to reduce the tourism offering's seasonality.

"We currently have tourism offers available on our '¿Y Tú, Qué Planes?' platform, where people can find information on all the alternatives available during this summer season, which are not necessarily focused on the country's northern beaches," she said.

The official explained that the idea is also to promote other destinations, such as the beaches of Ancash, Tacna, Moquegua, and Arequipa, among other types of destinations.