on Wednesday inaugurated the "Co-Creation Workshop: Impact of Creative Economies on the Future of Tourism in the APEC Region" at the Asia-Pacific Economic Cooperation (APEC) forum meetings currently underway in Urubamba, Cusco region.
This event takes place within the framework of related activities prior to the 12th Tourism Ministerial Meeting (TMM) and the 63rd APEC Tourism Working Group Meeting held from June 5 to 9 in southern Peru.
This activity takes place within the framework of
Peru's APEC 2024 Presidency,
with Urubamba, in Cusco region, being one of the cities that host these important events along with Arequipa, Pucallpa, Trujillo, and Lima.
The workshop is a space for dialogue in which tourism sector representatives from the 21 economies that make up this bloc participate, as well as Peruvian and international expert speakers and panelists, representatives of Australia, Chile, China, Indonesia, Mexico, Peru, Singapore, and the Netherlands.
Over the course of two days, they will share ideas on strengthening tourism development through the establishment of creative ecosystems, arts, and technological transformation.
This event —inaugurated by
Peruvian Deputy Tourism Minister Madeleine Burns— began with a series of panel discussions that addressed various issues, such as "The Power of Art for the Tourism Sector," "Development of Creative Ecosystems: Collaboration between the Creative and Tourism Sectors," and "Maker Movement and Entrepreneurship in Creative Tourism: Innovation and Technologies in Tourism," among others.
During the afternoon, a hands-on workshop was held with the participation of experts, exploring how creative economies can influence the future of tourism across the APEC region.
Deputy Minister Burns underlined this
event's key objectives: assessing and promoting the significant contributions that creative economies can make to the tourism sector; involving actors from all APEC economies and fostering collaboration with academic institutions; plus, generating a space for dialogue regarding economic growth and integration.
"It is crucial to explore different fields of creative economies, such as design, architecture, sculpture, fashion, arts, the maker movement and others, which contribute to the tourism sector's value chain," Burns indicated.
"These spheres not only boost the cultural richness and attractiveness of our destinations but also create unique experiences that differentiate us in a competitive global market, bringing new dimensions to tourism," she pointed out.