Peru's Exports and Tourism Promotion Board (PromPeru) on Thursday launched a new digital marketing campaign in Japan to increase —by more than US$2.5 million— the revenues generated by Japanese tourists visiting the South American country.
Likewise, the campaign is aimed at promoting Peru as a destination by highlighting the beauty of its landscapes and local culture, as well as by eliminating prejudices linked to distances and costs.
Digital marketing campaign
The videos are presented from the point of view of two young influencers, Instagram photographer Kohki Yamaguchi and catwalk model Yurie Akutsu, who shared their experiences via social media.
According to the latest Foreign Tourist Profile
, each Japanese visitor spends US$1,848 on average during their stay in Peru.
Therefore, PromPeru continues to opt for the promotion of inspiring travel experiences by strengthening traditional marketing through innovative digital tools.
It should be noted 47,605 Japanese tourists arrived in Peru in 2018 and spent a total of US$57.3 million.