The
Commission for the Promotion of Peru for Export and Tourism (PromPeru), through its Commercial Offices Abroad (OCEX) in various markets in the region, supports companies, mainly small and medium-sized enterprises, on the path to internationalization with Promo Latinoamerica: Intelligence for Exporting.
In this event, held on December 12 and 13, economic and trade counselors in Colombia, Ecuador, Panama, Bolivia, Chile, Argentina, Brazil and Mexico informed Peruvian exporters about the opportunities offered by the Latin American market for the national supply.
On the first day of this activity, counselors provided general information about this vast market, consumer habits, possibilities for Peruvian products, buyer profiles, business culture, trade agreements, promotional activities, among others.
Thus, exporters and potential exporters from the agriculture, fishing, clothing, and decoration sectors, as well as manufacturing and services, who wish to send their products to destinations in the region, received information to facilitate their shipments.
On the second day, entrepreneurs could participate in one-on-one meetings with economic and trade counselors, who provided personalized guidance and addressed all their queries about the Latin American market.
As part of the agenda, trade counselors also visited companies in 9 regions of the country: Piura, Chiclayo, Trujillo, Huanuco, Huancayo, Cusco, Arequipa, Pucallpa, and Tacna.
Exports to Latin America
Between January and October of this year, total Peruvian exports to the Latin American market amounted to US$7.406 billion, where a total of 5,121 companies sent 4,205 products.
Until October 2023, non-mining non-energy exports totaled US$4.728 billion as a result of shipments of 4,089 products made by 4,990 companies.
In 2022, total Peruvian exports to the Latin American market grew by 25.3%, reaching US$9.317 billion, of which regional shipments contributed 40% of the total exported. Likewise, during this period, 5,547 companies shipped 4,453 products.
Note
This is the fourth and final version of PROMO in 2023. Previously, markets in Europe (Germany, the United Kingdom, Italy, France, Spain, Russia and the Netherlands), North America (Canada and the United States), and Asia and Oceania (China, the United Arab Emirates, New Zealand, South Korea, Japan, Taiwan, India, ASEAN and Hong Kong) were developed.
(END) NDP/RMB/MVB
Publicado: 12/12/2023