on Wednesday presented the international campaign titled "Peru Wow" —within the framework of Peruvian participation at the
, which took place in Madrid, Spain, from January 24 to 28.
The "Peru Wow" campaign aims to reach 61.6 million people and generate 545 million impacts in the United States, Mexico, Chile, Colombia, Brazil, Argentina, Spain, France, and Germany through a comprehensive strategy.
Thus, it seeks to strengthen our country's image as a diverse, unique, and always amazing tourist destination.
To this end, the campaign's main video presented at the
International Tourism Fair (Fitur) 2024 in Madrid, Spain, tells a fictional story of two astronauts who, from space, observe the impressive landscapes and historic monuments that Peru hosts. This way, amazed, they decide to travel to our country to live the unique experiences that Peru offers visitors.
The campaign highlights Peru's attractions such as Machu Picchu, the Uros Floating Islands, Kuelap, Choquequirao, the Amazonia, the city of Arequipa, the Historic Center of Lima, the Gocta Waterfall, among many others, as well as experiences such as community tourism, gastronomy, adventure, among others.