Peru was awarded gold at the Chinese Tourist Welcome (CTW) awards ceremony, held in the city of Guangzhou.
This prize rewards the efforts of the Peruvian Commission for Promotion of Export and Tourism (PromPeru) to attract high-spending Chinese travelers, mainly the segment of independent travelers.
Peru maintained focus in this important market during the pandemic and opted for long-term destination positioning work, especially through the digital video platforms that potential Chinese travelers use.
As a result, two projects developed by PromPeru obtained recognition from the CTW awards: the 2021 Chinese New Year Campaign and the Alpaca WeChat Livestream carried out the same year.
The New Year Campaign ('My Memories of Peru') promoted Lima, Ica, Loreto, Cusco, Puno, and Arequipa regions.
This campaign was launched for the post-pandemic Chinese travelers, motivating their future trip while reinforcing ties of trust and sending a message that Chinese tourists are always welcome in Peru.
The Alpaca WeChat Livestream was broadcasted from Cusco through Tencent WeChat, PromPeru WeChat, and Zhejiang OTV platforms. It lasted 4 hours.
The Chinese audience enjoyed the Andean sunrise, the impressive landscapes of Pacchanta and the Sacred Valley, where alpacas and llamas were grazing freely, with the snow-capped Ausangate as a magnificent backdrop.
The richness of the ancient Andean culture and the diversity of Peruvian Superfoods, such as quinoa, chia, and native potatoes were also showcased.
Additionally, the precious alpaca fiber was exhibited in order to boost the interest of Chinese consumers in Peruvian textiles.
CTW Awards
The CTW Award is organized by COTRI China Outbound Tourism Research Institute since 2004.
COTRI is a recognized institution in China and worldwide, related to the Chinese outbound travel market.