Peruvian artisans and traditional artists participating in the Ruraq Maki, Hecho a Mano (Handmade) fair achieved record sales, exceeding 3.3 million soles in direct income (equivalent to almost one million dollars), the Ministry of Culture reported today.
This consolidates the December 2025 edition as the most successful since the initiative's inception 19 years ago.
A total of 207 groups of artisans and traditional artists, from various regions of Peru, representing 19 indigenous or native peoples and the Afro-Peruvian community, directly sold their creations at the country's largest and most important exhibition and sale, thus strengthening their family and community economies.
Sales achieved represent a growth of 56% and 13%, respectively, compared to the December 2024 and July 2025 editions.
Additionally, 26,936 people attended, representing a 50% increase in attendance compared to the December 2024 edition.
These results consolidate a growth trend that began in 2024, the year in which each of the two national editions reached an average of 2 million soles in sales (Almost 594,000 dóllars).
During its run from December 11 to 22, Ruraq Maki, Hecho a Mano (Handmade), brought together and featured the outstanding participation of 48 exhibitors recognized as Meritorious Personalities of Culture, as well as winners of the National Amautas of Peruvian Crafts Award, the Joaquín López Antay Medal, and the Bicentennial Competitions.
Furthermore, the exhibited pieces were linked to a total of 38 cultural expressions declared Cultural Heritage of the Nation by the Ministry of Culture and inscribed on The United Nations Educational, Scientific and Cultural Organization (UNESCO)'s Representative List of the Intangible Cultural Heritage of Humanity.
These recognitions reaffirmed the excellence of Peruvian artisans and traditional artists, while guaranteeing the diversity, quality, and significance of the pieces and works that could be appreciated, valued, and purchased by the public.
With 19 years of existence, Ruraq Maki, meaning "handmade," is the most important space for the appreciation, circulation, and consumption of Peruvian traditional crafts and art, as a manifestation of intangible cultural heritage.
Through this platform, the State promotes its safeguarding, generates opportunities for economic and social development for its practitioners, and strengthens the bond between citizens and the country's living heritage.
Ruraq Maki, Handmade, is part of the National Cultural Policy 2030, through the Safeguarding Strategy for Traditional Crafts and Art, Ruraq Maki, Our Handmade Heritage (Ministerial Resolution No. 184-2023-MC), reaffirming the State's commitment to the promotion, appreciation, and transmission of traditional cultural expressions.
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(END) CFS / MDV
Published: 12/26/2025