Peru presents "Pisco, Spirit of Peru" brand

14:57 | Lima, Mar. 26.

Foreign Trade and Tourism Minister Edgar Vasquez on Tuesday presented the "Pisco, Spirit of Peru" brand to the agro-export business community.

"The goal is to position pisco as a unique and versatile drink around the world," the official expressed. 

It should be noted pisco is recognized as a Peruvian drink in 71 countries. 

Likewise, he indicated corresponding exports totaled US$6 million, and shipments are expected to reach US$7 million in 2019. 

Brand registration 

Furthermore, the National Institute for the Defense of Competition and Protection of Intellectual Property (Indecopi) handed over the recognition of the brand's registration to the Exports and Tourism Promotion Board (PromPeru). 


On the other hand, Minister Vasquez pointed out agro-exports have become the second-largest income generating activity in Peru, after the mining sector. 

"Peru is one of the global leaders in agro-exports," the official underlined. 

In this sense, the Inca country is the top exporter of asparagus and quinoa, the second-largest of tangerines, as well as the third-biggest of grapes and paprika. 


Published: 3/26/2019