Foreign Trade and Tourism Minister Edgar Vasquez has informed that his office —through Peru's Exports and Tourism Promotion Board (PromPeru)— leads efforts to boost the Inca nation's image, as the country welcomes the arrival of thousands of foreign tourists for Copa Libertadores' final match.
Within this framework, he noted, promotional packages to Lima
have been launched through strategic alliances with LATAM airlines, as well as with tour operators based in Brazil and in Argentina.
In addition, the mini-site peru.travel/lafinalenlima
was created. It features tourist information about our capital, short routes, and gastronomy, among others.
PromPeru spreads information about national tourist destinations across the Latin American market on the occasion of the coming sporting event.
Casa Peru is a strategy developed by PromPeru that has been successfully implemented during important international events, such as at the 2018 FIFA World Cup Russia
or the Lima 2019 Pan American and Parapan American Games.
In that sense, he projected the Marca Peru (Peru Brand)
will show off in all the aforementioned events and also serve to disseminate content about the country —along with Conmebol
— via social networks and media outlets.