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Casa Peru wins international event award

15:15 | Lima, Apr. 1.

Peru has obtained two important recognitions during the ceremony of 2019 Eventex Awards, the Exports and Tourism Promotion Board (PromPeru) has informed.

In this sense, Casa Peru in Russia —implemented by DPG agency— won the first place in the cultural event category, which celebrates culture in all its forms.

Meanwhile, it grabbed the second position in the public event category that encompasses all events open to the general public. 

The Eventex Awards denote the most coveted and recognizable competition in the world of events. It was founded in 2009 to celebrate creativity, innovation, and effectiveness in the industry.

Casa Peru 

Launched by Peru's country brand (Marca Peru), this innovative strategy was part of a campaign to promote the Inca nation's wonders in Russia during the 2018 FIFA World Cup.

As part of these efforts, Casa Peru also had a trailer that visited the cities where the red-white squad played against Denmark, France, and Australia in the groups' stage.

This strategy was led by PromPeru in partnership with the Foreign Affairs Ministry, Culture Ministry, and Association of Peruvian Exporters (Adex), as well as several regional governments.

(END) DTK/MVB

Published: 4/1/2019
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