Peru has once again risen to the top of the world tourism rankings. The prestigious travel guide Lonely Planet included it in its annual "Best in Travel 2026" list, where Peru stands out among the 25 most recommended destinations to visit in 2026.
Peru's selection is due to a combination of factors ranging from its ancient history and diverse landscapes to a renewed sustainable and authentic tourism offering.
In its publication, Lonely Planet highlights the experience of exploring the country beyond Machu Picchu, our tourist emblem and one of the seven wonders of the world.
The publication invites travelers to discover lesser-known gems such as the Peruvian Amazon, Huaraz (Áncash), Arequipa, or the gastronomic routes of Lima.
It also highlights that in Peru, tourists can find historical monuments, modern cities, cultural traditions, and unique, internationally recognized cuisine.
The Lonely Planet article also mentions that "for visitors, getting around Peru has never been easier, thanks to a series of infrastructure developments, including new airports in both the capital, Lima, and Huaraz, the jumping-off point for reaching Huascarán and other snow-capped mountains."
It also mentions that three new circuits, with 10 tourist routes, have been implemented in Machu Picchu, in an effort to combat overtourism and diversify the offerings.
Finally, it highlights that visitors can hike little-known trails and reach incredible places like Choquequirao and enjoy the cobblestone path of Qhapaq Ñan.
The video produced in English by Lonely Planet about Peru features Virgilio Martinez, recognized as the best chef in the world in 2023 by the 50 Best Restaurants guide, thanks to his innovative approach to Peruvian gastronomy, who takes a tour of Cusco and its diverse attractions.
Peru is a tourist benchmark
The Peruvian Export and Tourism Promotion Commission The Ministry of Tourism (Promperú) highlighted this choice and stated that with its inclusion in this important global ranking, our country consolidates its position as a tourism benchmark thanks to its cultural, natural, and gastronomic richness.
It stated that Lonely Planet is one of the most prestigious and consulted travel guides worldwide, recognized for offering recommendations based on exhaustive research and global tourism trends.
Each year, its "Best in Travel" list highlights the most promising destinations, regions, and cities to visit, serving as a key reference for travelers and industry professionals.
This recognition confirms Peru's growing prominence on the international tourism map. It also reflects not only its natural and cultural richness, but also the country's ability to adapt to new trends in sustainable tourism and authentic experiences.
Positioning Peru
Promperú, an entity affiliated with Mincetur (Ministry of Tourism), is leading a comprehensive international promotion strategy aimed at boosting travel to our country.
With a focus on diversifying Peru's tourist destinations, the agency seeks to expand its offerings beyond circuits. traditional cultures to promote decentralized and sustainable tourism that reflects the country's richness and diversity.
He also mentioned that thanks to the work carried out in the 20 internationally prioritized markets, results such as the Gold Award for Best Exhibition Design in Category B among the participating nations of Expo 2025 Osaka-Kansai have been achieved.
Likewise, Peru continues to stand out abroad: Canadian media have publicized its cultural and culinary richness; the Cordillera Blanca impressed the Spanish public in an exclusive report in Viajar; and the regions of Cusco and Madre de Dios were featured on the Chilean Travel App, showcasing the country's beauty and tourism diversity.
(END) NDP/MAO / MDV
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Published: 10/28/2025