Peruvian CEOs are focusing on strategies that allow them to anticipate risks, maintain stability, and responsibly move toward the adoption of new technologies, ensuring the long-term sustainability of their organizations, reveals the EY CEO Outlook Survey 2025.
This is important in a global context marked by accelerated changes in business models, technological advances, and greater demands in terms of management and governance.
According to the study, 65% of CEOs in Peru have not modified their strategic investment plans in recent months in response to geopolitical or trade policy events, reflecting a structural understanding of the environment.
In contrast, globally, 85% of leaders have made adjustments to their plans, reflecting greater sensitivity to changing conditions.
Similarly, while 50% of global leaders surveyed expressed extreme or very concern about a potential tariff increase that could impact their operations in the coming year, only 4% of Peruvian executives responded similarly, and 39% indicated they were not concerned.
“Business leaders in Peru are demonstrating an increasingly mature understanding of risk. However, simply reacting is not enough: it is crucial to anticipate and design strategies that strengthen the business beyond short-term cycles,” says Marco Orbezo, Consulting Partner at EY Peru.
“Today, a deep understanding of customers and their needs, as well as innovation, are essential tools for building resilient and sustainable models,” he adds.
Another strategic focus of the study is the adoption of new technologies, particularly artificial intelligence.
The results show that Peruvian companies are making gradual progress in this area, with 35% of CEOs prioritizing regulatory compliance and risk management—fundamental aspects for sustainable adoption aligned with any business's objectives.
Globally, the trend is similar, with 31% of leaders focusing on these same factors, demonstrating a shared concern for ensuring the responsible and secure use of technology.
"This caution should not be interpreted as resistance to change, but rather as a sign of responsibility," Orbezo points out.
"Organizations are looking to integrate artificial intelligence where it truly generates efficiency, productivity, and better decisions, while ensuring that fundamental aspects such as regulatory guidelines and risk management are duly considered in a phased adoption," explains the Consulting Partner at EY Peru.
On the other hand, CEOs also identify other external factors that could influence their growth objectives.
Among them, 83% indicate that geopolitical, macroeconomic, and trade uncertainty represents one of the main challenges for 2026, a finding that reinforces the importance of having flexible business models and robust contingency plans.
Finally, the EY CEO Outlook Survey 2025 shows that 52% of CEOs in Peru are committed to their current diversity, equity, and inclusion (DE&I) policies, although they do not foresee significant changes in the short term. This approach demonstrates that companies are stabilizing their progress, measuring their impact, and strengthening their organizational culture in line with new trends.
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Published: 12/29/2025