will participate in the Fan Zone of the 2025 Copa Libertadores final from November 26 to 28.
Promperu stated that
it will set up a 64-square-meter space at the Convexia Expo Center, equipped with LED screens, interactive stations, and immersive technologies to showcase the Marca Peru (Peru Brand).
The agency indicated that its institutional presence aims to position the country as a modern, diverse destination, ready to host major international events.
During the three days of activities, visitors will be able to enjoy experiences that combine the excitement of soccer with the country's cultural richness.
Among them is "Silent Concert + Hidden Sounds," an 8D musical show that will allow attendees to explore Peru's soundscapes through special headphones and screenings of tourist destinations, including natural sounds of Peruvian superfoods.
Additionally, "The Sound of the Peruvian Andes" will be presented, where a specialized artisan will demonstrate how ancestral ceramic traditions can be transformed into instruments capable of producing melodies inspired by the Andes.
Attendees will be able to interact with the pieces and learn about their cultural significance.
Another activation will be "Pisco: Spirit of Peru Moment," in which the production process, varieties, and tradition of the flagship beverage, Pisco, will be explained, accompanied by a guided tasting to strengthen its positioning among international audiences.
The proposal will also include technological experiences featuring the animated characters "Los 3 Patas," augmented reality stations, temporary and body tattoos, and playful activities for all ages. Among the favorites will be the "Goal Bicycle," powered by kinetic energy.
Promperu highlighted that the Libertadores final represents a strategic opportunity to showcase the country's hospitality, gastronomy, and cultural diversity, with the aim of increasing visitors' stay and boosting interest in exploring other destinations in the country.
In parallel, a tactical campaign is being carried out in Brazil to promote longer stays, alongside a national campaign called “Live It in Peru,” aimed at encouraging domestic tourism during the event's week.
According to Mincetur, the event will attract around 50,000 foreign tourists and generate an estimated US$75 million in economic activity.
Additionally, the average spending per visitor is estimated at US$1,000, with a significant portion expected to travel to other Peruvian destinations after the event.
As is known, Brazilian teams Flamengo and Palmeiras will face off in the final scheduled for November 29 in the Peruvian capital.
(END) NDP/JAM/MVB