The luxury tourism industry in Peru is evolving. Today, exclusivity is no longer measured solely by the level of ostentation, but by authenticity, sustainability, and holistic well-being. In this new paradigm, trends such as JOMO Travel, slow luxury, and wellness luxury are setting the tone for how travelers seek meaningful experiences.
According to Lara Wagner, general manager of Souma Hotel Lima, Vignette Collection, luxury travelers now seek more than just comfort.
They desire moments that nourish their physical, mental, and emotional well-being in an environment that respects nature and local cultures. In this context, she highlights three key trends for luxury tourism in Peru in 2025:
1. JOMO Travel (Joy of Missing Out): It is one of the fastest-growing trends in the sector. More and more travelers are opting for destinations far from the noise to find tranquility, practice the mindfulness meditation technique (paying attention to the present moment without judgment), and disconnect from technology.
According to the Unpack '25 Report by Expedia, 63% of travelers prefer less crowded places, while 62% choose destinations that promote re-connection with their loved ones and their well-being.
Thanks to its natural and cultural wealth, Peru is positioning itself as an ideal destination for this type of tourism. From stays in the Amazon to getaways by the sea and in the Andes, the South American country offers the perfect balance between exclusivity and connection with nature.
2. Slow Luxury. This lifestyle philosophy prioritizes sustainability, craftsmanship, and authenticity over mass consumption. In tourism, this is reflected in boutique accommodations (small, elegant places with their own style), local-origin gastronomy, and personalized experiences in less crowded destinations. This approach seeks to restore value to time, as well as foster a deeper connection with culture and the environment.
3. Wellness Luxury. Wellness luxury represents an evolution in premium tourism, where exclusivity is redefined through comfort, authenticity, and self-care. This concept is reflected in experiences such as holistic retreats in exotic destinations, world-class spas, healthy eating based on organic products, and lodgings with bioclimatic architecture.
The trend responds to a growing demand from travelers for transformative experiences that prioritize digital disconnection and harmony with the environment.
According to a McKinsey report, younger consumers are driving this shift: spending on wellness experiences has grown by 15%, while luxury tourism has increased by 12%.
(END) NDP/VLA/JMP/MVB