Casa Peru Trailer is ready to start its journey through Russia and follow the red-white squad at the 2018 FIFA World Cup, the Exports and Tourism Promotion Board (PromPeru) has informed.
The trailer will depart from Moscow and tour the cities of Saransk, Ekaterinburg, and Sochi, where the Inca team will play its
first three matches.
The aim is to persuade tourists and locals attending soccer's mega event to become "red-white fans" and cheer the Incas on, as well as visit the Andean country in the near future.
Casa Peru Trailer will park in strategic areas, within a zone established by FIFA. As part of the promotion activities, jerseys and
Peruvian superfoods —such as quinoa energy bars and
native potato chips— will be handed out.
It must be noted the campaign will also be present in Russia's capital city from June 18-28 at Manege Exhibition Center near Moscow's Red Square.
This initiative is led by PromPeru in partnership with the Foreign Affairs Ministry, Culture Ministry, and Association of Peruvian Exporters (Adex), as well as several regional governments.
Published: 6/11/2018