With the goal of attracting new investments and creating business opportunities between Peru and Germany, Teresa Mera, Executive President of the Commission for the Promotion of Peru for Export and Tourism (PromPerú), is carrying out a work agenda in Hamburg on November 11 and 12, as part of "Latin America Day."
As part of this agenda, the head of PromPerú participated in the forum "The Andean Region in Transition: Political Dynamics and Strategic Business Opportunities," organized by the Latin America Business Association (LAV).
There, she presented Peru’s economic outlook and the advantages the country offers as a destination for German investment.
During her remarks, Teresa Mera highlighted Peru’s economic stability, its openness to international trade, and the favorable conditions for developing long-term business projects.
She also discussed the growth potential for German investment in Peru. Since 2003, German companies have announced 59 investment projects totaling $1.27 billion, primarily in sectors such as logistics, agribusiness, and renewable energy.
Nevertheless, Peru currently accounts for 2.1% of German investment in South America, which points to significant opportunities to expand the presence of German capital and companies in the Peruvian market.
In this regard, the Executive President identified new investment opportunities in clean energy and green hydrogen, mining, and food processing—sectors where German industrial expertise and technology can contribute to the development of new productive activities in Peru.
In this regard, she highlighted the potential of the Private Special Economic Zones (ZEEP, for its acronym in Spanish) model as a tool to attract investment, promote the establishment of new industries, and strengthen the transformation of raw materials into products with higher added value.
This framework offers tax and customs incentives to companies that establish themselves within these zones, creating favorable conditions for the development of industrial, logistical, and service-related activities.
She also underscored the opportunities presented by the development of strategic infrastructure—such as the ports of Callao and Chancay, the Jorge Chávez International Airport, and the future Ancón Industrial Park—which will enhance the country’s connectivity and expand its logistical and industrial capabilities.
These conditions position Peru as an attractive platform for companies interested in developing operations and serving markets in South America and Asia.
Teresa Mera highlighted the role of PromPerú as an ally to foreign investors, noting its work in identifying opportunities, connecting investors with potential local partners, and providing support to facilitate their entry into and development within the Peruvian market.
In this context, she mentioned that the goal is to move toward an economic relationship with Germany that goes beyond mere trade, fostering investment, technology transfer, and greater value creation within production chains.
As part of her agenda in Germany, the head of PromPerú held working meetings with representatives from major business organizations, including the Latin American Association (LAV), Siemens Latin America, and the Federal Association for Wholesale, Foreign Trade and Services (BGA).
These meetings provided an opportunity to directly present the prospects available in Peru, strengthen ties with key players in the German business sector, and identify areas for cooperation as well as potential investment projects in strategic sectors.
Furthermore, these efforts aim to bring German companies closer to the Peruvian market and foster new partnerships with local firms and organizations.
Through this mission, PromPerú strengthens its efforts to promote investment and enhance Peru’s international standing, bringing opportunities within the Peruvian market to potential strategic partners and helping to generate new investments, business ventures, and alliances that drive the country’s productive development.
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(END) NDP/CNA / MDV
Published: 11/12/2026