At the same time, a well-known roaster in Hamburg, Die Rösterie
, introduced another Cajamarca coffee into said market. This one came from Santos Acha Rivera's plantation, also of CASIL.
The price of these roasted coffees exceeds €27 per kilogram, higher than the average price of other fine coffees, which cements Peru's position as a specialty coffee
PromPeru recalled the aforementioned roasters, as well as others in Germany and France
, were part of a buyer mission organized by Peru's Trade Offices in both European countries, with the support of such tourism board.
The mission visited different cooperatives in San Martin, Amazonas, and Cajamarca
regions —CASIL was one of them— to increase participants' awareness of the specialty coffees there and to encourage direct purchases from farmers.
These visits enabled German roasters to verify the adequate utilization of lands, the post-harvest stage, and the drying process.