Peru ranks first among Latin American countries in the
According to the latest ranking made by the Reputation Institute, the Inca country climbed two positions compared to last year's report.
Likewise, it ranks 25th (62.2 points) in the global ranking, surpassing Mexico, Brazil, Argentina, Colombia, and Chile.
Likewise, it points out that the Inca country is part of the group —alongside Slovakia, Romania, Hungary, and Turkey— that has the most improved perceptions over time, as it jumped significantly between the 2014 and 2019 studies.
Founded in 1997, The Reputation Institute measures more than 7,000 companies per year, across 55 countries, and 20 different industries.
The
FutureBrand Country Index measures the strength of perception of countries around the world in the same way they study consumer or corporate brands.
Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to strength of perception.
(END) JJN/DTK/MVB