Buyers from foreign nations visited the Inca country —earlier this month— with the purpose of learning about pisco and became fascinated by its quality, Peru’s Exports and Tourism Promotion Board (PromPeru) informed Thursday.
Within this framework, PromPeru led the First Reverse Mission of Introduction to Pisco on December 1-2 to present 19 pisco exporting companies’ offer.
In this sense, the mission presented to businesspeople —from Russia, Panama, the United States, India, Argentina, and Belgium— the history, origin, quality, properties, and characteristics of the Inca nation’s flagship product.
Activities included interviews with each exporting company, a specialized tasting session, a master class on said spirit, and visits to various wineries in Peru's southern Ica region.
"This activity places value on the supply of this drink and contributes to the identification of distribution channels, as well as to increasing consumption abroad
," PromPeru Exports Department Director Luis Torres expressed.
This initiative was also aimed at presenting the pisco offer and promoting said product among potential international buyers
of spirits, thus generating a business environment.
It must be noted Peru's pisco exports grew
at an annual average rate of 12% over the last five years.
Likewise, shipments of this product totaled US$8.6 million in 2016.
According to PromPeru, pisco shipments are expected to reach around US$12 million by 2019.