Foreign Trade and Tourism Minister Juan Carlos Mathews estimated that the Feast of Saints Peter and Paul long holiday, which ran from June 29 through July 2, has generated an economic impact, in every respect, of US$75 million.
According to the government official, domestic tourism represents 55% of total tourism, while foreign tourism accounts for the remaining 45%.
"There is good news regarding domestic tourism, in general terms. If about 27 million trips were registered last year, more than 34 million are expected this year, partly due to promotional campaigns," he said in statements to TV Peru.
Mathews indicated that promotional campaigns such as "
¿Y tu, que planes?"(And you, any plans?) and "
Llévame al sur" (Take me to the south), among others, are initiatives driven by the Ministry of Foreign Trade and Tourism (Mincetu) and the
Peruvian Commission for Promotion of Export and Tourism (PromPeru), but involve the active participation of the private sector.
"Considering these festivities, which came to an end today (Sunday, July 2), it is estimated that 550,000 travelers have come, which is no mean feat, it is a 20% increase compared to last year, which represents an economic impact, in every respect, of US$75 million," the minister explained.
He also mentioned that a significant growth in travelers was registered during this year's St John's feast compared to 2022.
"Approximately 100,000 visitors, mostly locals, traveled from Lima and other parts of the country, and a smaller percentage of tourists came from abroad," the Cabinet member stated.
The head of Mincetur underscored that this result is not mere chance, but a product of promotional campaigns carried out by the State.
(END) MDV/MDV/RMB
Published: 7/3/2023