Peru dazzles the world: National Geographic names it Best International Destination 2024

Photo: ANDINA/Commission for the Promotion of Peru for Exports and Tourism (PromPeru)

Photo: ANDINA/Commission for the Promotion of Peru for Exports and Tourism (PromPeru)

14:05 | Lima, Apr. 17.

Peru shines once again on the international stage. For the second consecutive year, the South American country has been awarded the title of Best International Destination in the 2024 National Geographic Traveler Readers Awards, surpassing countries like Egypt, Colombia, Morocco, and Uzbekistan.

"Traveling to Peru is like stepping into a fantastical world," mentions the prestigious magazine in the announcement revealing this year's winners.

Furthermore, it points out that its capital city Lima, with its diverse gastronomic offerings, is a good first stop before discovering destinations such as Iquitos, Huascaran National Park, the Paracas Peninsula, Lake Titicaca, Colca Canyon, or the Nazca Lines. 

Regarding Cusco region and the iconic Machu Picchu citadel, a special emphasis is given to the fact that "it deserves a journey of its own."

In addition to this prestigious recognition from the Spanish edition of National Geographic Traveler, which highlights the nation's prominent position in the global tourism landscape, a detailed 18-page feature was published in the magazine's 288th issue. 

"The magic of the Sacred Valley of the Incas, the imposing landscape of the Andes, the majesty of Lake Titicaca, and the fabulous setting of Machu Picchu ensure an experience to remember for a lifetime," reads the introduction of the fascinating story.

Starting in Cusco region, this publication invites readers to immerse themselves in a unique experience in the south of Peru. 

One of the most memorable moments of the journey, according to the author, was witnessing the sunrise at Machu Picchu. 

"For this writer, witnessing the moment when a sort of cosmic magician pulls back the curtain of clouds and casts the first rays of the sun to unveil one of the wonders that humanity has been able to create in this world, truthfully, will forever be one of the best memories," the text states.

The journey through Peru continues in Puno region, where attention is drawn first to the incredible scenic power of the ancient funerary complex of Sillustani and its famous chullpas or funerary towers. Upon reaching Lake Titicaca, the focus shifts to Taquile Island, described as an "example of balance between the life of a native community and a model of sustainable tourism."

Once in Arequipa region, the journalist not only highlights the beauty of the Colca Canyon —one of the deepest canyons on the planet but also of its capital, known as the White City. After a ten-hour road journey from Arequipa to Ica, this story ends at the enigmatic Nazca Lines

This journey through four regions of southern Peru, published in the Spanish edition of National Geographic Traveler, which has an audience that exceeds 5.5 million people, showcases the touristic richness of the country and reveals that each region offers a unique experience to immerse oneself in its charm, leaving a lasting impression on those who decide to discover its hidden treasures.

This action is part of the international communication strategy adopted by the Commission for the Promotion of Peru for Export and Tourism (PromPeru) to position the country as a safe, reliable, and top-tier travel destination in the Spanish market.

Inbound tourism plays a fundamental role in the country's economy, as it generates a positive impact on all aspects of the national tourism industry. 

This economic benefit not only extends to direct participants in the sector but also to local communities, promoting equitable and sustainable development throughout Peru.

Spanish market

Spain is the leading source market in Europe for tourists to Peru. During the first two months of 2024, Peru welcomed 17,948 Spanish tourists, representing a 38.4% increase compared to the same period last year.

According to the 2022 Spanish tourist profile crafted by PromPeru, the average expenditure is US$1,396 for 17 nights.


Published: 4/17/2024