In celebration of Barbie's 60th anniversary
and International Women's Day
, Mattel has recognized Peruvian businesswoman Mariana Costa for being a role model who inspires girls.
Costa —along with other 19 women from around the world— has been honored with one-of-a-kind doll in her likeness.
The Peruvian is the co-founder and CEO at Laboratoria, a social impact startup
that is transforming Latin America's tech sector into an example of diversity and inclusion by preparing thousands of women to launch careers in tech.
According to Costa, one of the reasons why there are so few women working on technology is the gender-based differentiation in toys, which is still present in society.
Thus, the CEO lamented that society pushes the idea of separate toys for girls and boys, adding this distinction makes no sense.
"If I have the opportunity to influence more girls —even a little— so that they can have new mentors who show them they can achieve their dreams, then it is a good idea to do so," she expressed.