, through which our country managed to promote itself in various ways internationally and attract foreign tourists, will shine again in the world's main cities.
"We will be at the International Tourism Fair (Fitur 2024), the world's most important platform for tourism (which opens tomorrow). So, it is in Madrid, Spain, where we are going to launch the first part of this entire brand strategy that we have in Peru," Matsuda confirmed.
Tourism and business
"It will take place within the framework of a large campaign where Peru will shine again; we are hoping that Peru will resonate throughout the world, and that this (effort) will make it possible for everyone to come to our country to travel and invest," she stated.
The
International Tourism Fair is considered the global meeting point for professionals in this sector worldwide and the leading fair for Ibero-America's inbound and outbound markets.
(END) GDS/SDD/MVB