Do you remember when getting around Lima meant carrying printed maps or relying on cash for almost every purchase?
Google officially began operations in Peru on May 18, 2010.
Since then, several of its platforms and services have progressively become integrated into everyday activities, accelerating digitalization in areas such as transportation, education, digital payments, and access to information.
One of the most visible changes occurred in urban mobility.
With the integration of public transportation data into Google Maps and the partnership with Ualabee in 2024, users gained access to real-time bus schedules, frequencies, and routes — something especially useful amid Lima's traffic congestion.
Likewise, financial digitalization advanced with the arrival of Google Wallet in November 2023.
The tool enabled contactless payments, card storage, and the gradual reduction of cash use in everyday purchases and services.
Another of the most memorable milestones was the expansion of Google Street View in Peru between 2013 and 2015.
The platform made it possible to digitally explore cities and iconic sites such as Machu Picchu, bringing Peru’s cultural heritage closer to users around the world.
The digital transformation also reshaped content consumption.
The arrival of YouTube in the Peruvian market boosted local creators' growth and changed the way millions of people consume entertainment, news, and online education.
Currently, Peru ranks among the most optimistic countries toward Artificial Intelligence in Latin America.
According to Ipsos data cited by Google, 66% of connected Peruvians feel enthusiastic about AI use, while 72% believe the technology will have a positive impact on work.
In parallel, Google has promoted training programs and technological access initiatives in the country.
Among them are the 5,000 scholarships offered through the Crece con Google (Grow with Google) program and the donation of S/2 million (US$583,260) to Kodea to train 50,000 students and teachers in skills related to AI.
Google recently announced a US$150,000 fund aimed at boosting cybersecurity capabilities among entrepreneurs and local communities, seeking to strengthen digital protection and trust in the technological environment.