The Lima 2019 Pan American Games —set to bring together more than
6,600 athletes from 41 countries— will have a potential international television audience of 400 million people, the organizing committee director Carlos Neuhaus has announced.
"It's a unique opportunity to make the country visible not only as a hospitable and friendly nation, but as a country that is at another level in terms of organizing multi-sport competitions," the head of Commercial Communications and Marketing for Lima 2019, Juan Antonio Silva, told EFE.
Silva declined to say how many channels have rights to broadcast the
Pan American Games, but said he could guarantee that there would be at least one in every nation in the Americas.
In Peru, the Games will be broadcast over the air by Latina, while Telefonica subsidiary Movistar will air Games-related content 24 hours a day.
The general manager of Telefonica Media Networks in Peru, Alfredo Arosemena, told EFE that Movistar's Lima 2019 channel will broadcast everything that happens at the Games.
"The proposal we made has an economic value, but put a lot of weight on the diffusion of
the Games, of the athletes and of the legacy that it is leaving, through special programs," he said.
Movistar will air a daily news roundup, "Lima 2019 Central" and another program, "Lima 2019 Champions," that will tell the stories of Peruvian athletes as they prepare for the competition.
"There will be more than 200 hours of original programming that we'll be transmitting," Arosemena said. "It is a remarkable effort for the diffusion of the event."
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Published: 3/20/2019