Andina

2019 Dakar Rally: Media impact on Peru worth US$200 million

17:04 | Lima, Jan. 7.

Peru will be in the global spotlight thanks to the 2019 Dakar Rally, as its landscapes and tourist attractions will be broadcasted to 190 countries, which will generate a media impact worth approximately US$200 million, Foreign Trade and Tourism Minister Edgar Vasquez has affirmed.


Likewise, the organizers have mentioned —on several occasions— that Peru offers an ideal terrain for the rally, thanks to its deserts and difficult territory, which have made a great impression on competitors in previous editions. 

It must be noted 534 drivers and co-drivers from 61 countries currently participate in the hardest race around the globe. They will transverse Lima, Ica, Arequipa, Moquegua, and Tacna regions. 

Furthermore, around 70 broadcasters will televise the competition for over 1,200 hours. 

Minister Vasquez also pointed out the economic impact on the Inca nation will be worth US$60 million.

Said figure is US$20 million higher than the one registered in 2018 (US$40.5 million). Plus, the tourism sector will contribute with around US$40.7 million (67.8%) of the total. 

"This way, it will be possible to dynamize the economy of the regions in which this 100% Peruvian rally will take place," the official expressed.

"It will promote goods and services consumption in the nearby areas of the competition's route," he added. 

(END) MDV/DTK/MVB

Published: 1/7/2019