Peru will be the sole host of Dakar's 41st edition next year, which will translate into a S/190 million (about US$58 million) economic impact for the Andean country, Foreign Trade and Tourism Minister Rogers Valencia affirmed.
In this sense, the event will have a positive effect on the country's image in the international arena, based on results of the 2018 edition, when the rally crossed the Inca nation.
The off-road endurance race will draw lots of tourists —mainly domestic— and strengthen Peru's presence in international media.
"This year will be particularly interesting because we intend to show additional destinations like Moquegua and Tacna," he stated.
Dakar Rally 2018
According to studies conducted on January 3-11 this year,
the Dakar Rally 2018 generated an economic impact of more than S/130 million (about US$39.7 million) as a result of investments, as well as tourists and local residents' spending.
It must be noted that over a million people attended the rally and related events.
(END) ECS/JJN/RMB
Published: 6/5/2018