The Spanish Confederation of Employers' Organizations (CEOE) on Monday called on the European business sphere to focus on Peru as a favorable Latin American investment destination.
"I recommend that Spanish and overall European businessmen using the
CEOE […] pay attention to Peru, because it deserves to be in the spotlight,"
CEOE Vice President Joaquin Gay de Montella told Andina news agency.
Gay de Montella explained such investment attractiveness is based on the Inca nation's "strategic location in Latin America," as well as its development potential given its young population.
Tourism Potential
On the other hand, Gay de Montella addressed Peru's underrated potential to
attract investments for
tourism and all its ancillary industries.
"All of this makes Peru an exceptional
investment destination […]. There is no doubt: when you are one of the big players, you have a major edge [to attract investments]," the
CEOE official pointed out.
Finally, the Spanish executive anticipated Peru could become a hub for foreign investment in South America's Pacific coast.
"Peru has not only the beauty, but also capable people, culture and handcrafts, which is not usual and makes for a good destination," he concluded.
The CEOE represents more than 1.3 million active Spanish companies in Spain, over 1,500 of which are international and 400 of which operate in Peru.
Remarks were made during the Peru-Spain Business Meeting, the first activity of the 13th
inPERU Road Show–Europe, a business tour running thru November 2 to attract foreign investment.
The delegation is composed of over 50 members, including State Ministers Bruno Giuffra (Transport and Communications), Cayetana Aljovin (Energy and Mines), as well as Central Reserve Bank (BCR) Governor Julio Velarde.
(END) MDV/MVB