, which included the organization of the Dubai 2022 Multisectoral Trade Mission and the presence of prominent Peruvian companies at the Arab Health 2022 and Gulfood 2022 international fairs, enabled our country to reach deals worth US$50.7 million,
In this regard,
Promperu Executive-President Amora Carbajal pointed out that a total of 74 companies were part of this great showcase to boost a commercial exchange among exporters, tourism sector entrepreneurs, and Peruvian investors with potential buyers, tour operators, and international investors.
This way, the official underlined that it was possible to position our exportable, tourist, and investment offer in the important markets of the Middle East, Africa, and South Asia region.
Trained companies
Carbajal explained that these companies were trained through the
Dubai 2020 Specialized Export Route program, which enabled them to learn about the requirements for exporting products to Arab markets, as well as the export logistics, e-commerce market, and protocols for negotiating in this market.
Likewise, a seminar on access to the United Arab Emirates market was held, presenting commercial opportunities offered by said markets.
Among the Peruvian foods that were promoted in Dubai, quinoa, kiwicha, maca, turmeric, chia, yacon, camu camu, lucuma, nuts, ginger, purple corn, avocados, grapes, specialty coffees, and cacao stood out.
Furthermore, products from the clothing industry, meaning cotton and alpaca garments, as well as accessories made from this fiber, were presented.
Decoration items
Concerning the home decoration category, products such as mirrors, fur, embroidered cushions, table runners, pillows, toys, alpaca fur-stuffed animals were showcased.
Meanwhile, the diverse manufacturing sector was present with cosmetic products, such as jojoba oil, creams, sunscreens, and clay, among others.
Regarding our tourist offer, the destinations most demanded by foreign buyers were Lima, Nazca, Arequipa, Cusco, Puno, Loreto, and Madre de Dios, PromPeru highlighted.
On average, the trips might last 10 days and generate the growth of tourism also known as Soft Adventure, as it has a greater demand due to moderate physical activities, an important connection with nature, and a strong learning or cultural exchange element.
In this sense, tour operators and Peruvian destinations will be granted an excellent opportunity to reposition themselves in these markets.