Before the pandemic, tourism was the third-largest economic sector in Peru —after mining and agro-industry. Now, although it is severely affected, there is a glimmer of hope thanks to the "
Volver a Viajar" (Travel Again) campaign promoted by the Government.
The tourism recovery is underway. People feel more confident about traveling across the country now that they have started to get vaccinated.
"The recently launched campaign aims
to promote tourist destinations on a national scale, support formal services, and raise awareness of the importance of travel resumption in a gradual and responsible manner, as part of the sector's recovery," she said in remarks to the official gazette
El Peruano.
Velasquez explained that the domestic tourism promotion strategy reflects the efforts made to revive it and to show the world that Peru does not stop.
"It revived and has been strengthened with the support of public and private sectors but, essentially, this action calls on Peruvians to support the recovery of tourism," she stressed.
Special offers
The PromPeru official emphasized that the "Travel Again" campaign is aimed at domestic tourists and provides special offers that fit the economic context of the country.
"We work with travel agencies and operators that are part of
¿Y tu, que planes? (And you, any plans?), a platform that includes special offers under this campaign. To date, more than 140 companies have presented a total of 243 travel options and packages with up to 73% discount to 23 regions," she remarked.
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Published: 6/17/2021