Between May and September 2025, Peru's blueberry exports surpassed 135,000 tons, a 92.9% increase over the same period last year, the
National Agrarian Health Service (Senasa) reported, highlighting that the South American country is consolidating its position as the world's largest exporter of the "Peruvian blue gold."
If this pace continues, estimates point to Peru exceeding 400,000 tons of exported blueberries by the season's end, in March 2026.
This significant progress is attributed to the joint efforts of domestic producers, who have strengthened this fruit's presence in major international markets, boosting the sustainable development of Peru's agricultural sector.
38 international destinations
According to official records, Peruvian blueberries have reached 38 international destinations during the current season.
Eighty-three percent of shipments are destined for the United States, the Netherlands, and China. The latter is a strategic market due to its growing demand for larger berries and premium presentations.
Bolivia and Indonesia have joined as new trade destinations so far this year, expanding export windows and consolidating Peru's position as a reliable and competitive supplier.
Likewise, phytosanitary access procedures are underway for Vietnam, New Zealand, and Japan, strengthening the sector's outlook toward new markets.
"We will continue strengthening phytosanitary efforts to open more markets, diversify destinations, and consolidate the prestige of Peruvian blueberries as a product of excellence, reflecting the best of our fields and the hard work of our regions," said Vilma Gutarra, chief of Senasa, the technical body of the Ministry of Agrarian Development and Irrigation (Midagri).
Since the start of the season to date, Senasa has authorized 83 packing plants and certified more than 22,000 hectares of cultivation, mainly distributed in the regions of La Libertad (45%), Lambayeque (27%), and Ica (15%), as well as others such as Lima, Ancash, Piura, Moquegua, and Arequipa, which together account for 13%.
The high quality of Peruvian blueberries represents a competitive advantage that facilitates the opening and consolidation of new markets, contributing to a more balanced distribution of export volumes and ensuring profitable, sustainable development for the entire production chain.
Currently, Peru has around 65 different blueberry varieties, although 80% of production is concentrated in nine varieties: Ventura, Biloxi, Sekoya Pop, Rocio, Magica, AtlasBlue, Emerald, Rosita, and Sekoya Beauty.
A fruit that conquers the world
Peruvian blueberries' growth has been exponential. What was a little-known fruit just a few years ago is now a regular part of the global diet.
Thanks to its quality, flavor, and nutritional value, Peruvian blueberries continue to win over the world's most demanding palates.
During the last season, Peru remained the globe's leading exporter, holding a 31% share of the international market, followed by Chile, Spain, Morocco (8% each), and the United States (7%).
(END) NDP/RES/MVB
Published: 10/14/2025