10:44 | Trujillo, Jan. 18 (ANDINA).
More than 1,200 pairs of domestic and foreign dancers will be participating in the 2014 International Marinera Competition in Trujillo, a coastal city in northern Peru.
The news was confirmed this week by event organizers Club La Libertad, which also announced a sponsorship agreement with telecommunications company Movistar Peru.
"We are committed to the culture of our country, that's why we are honored to be the official sponsor of this traditional Marinera festival," said the company's regional manager Romulo Berendson.
Movistar Peru, a unit of Spanish giant Telefonica, will be sponsoring the event from 2014 to 2016.
In conjunction with Club Libertad, Movistar has developed an app for Android smartphones that will allow users to experience the passion of the Marinera competition.
Available since January 13, the app gives users the chance to vote for "the nicest couple" and comes with the event's official schedule, photo gallery, results and more.
Dubbed as the biggest dance festival of the year, the International Marinera Competition will be held from January 20 to 26 at the Coliseo Cerrado Gran Chimu.
Marinera is a graceful and romantic couple's dance originally from the northern coastal areas of Peru, but now popular all over the country. The dance is an elegant and stylized reenactment of a courtship and shows a blend of the different cultures of Peru.
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Published: 1/18/2014