Online video reviews and tutorials are the options most used by brands to connect with their
"The recommendations and the number of likes in these types of videos help a lot," he added.
The figure shows that the popular video platform manages to connect brands with their audiences and plays a significant role among national consumers.
The study called "Emotional link of Peruvians with YouTube 2019" reveals that 88% of Internet users could decide on a brand or product to buy thanks to the platform.
In addition, the following point is relevant during the pre-purchase research process: 52% have searched for a product or brand on
Google and then watched a video on
YouTube before buying it.
The scope, the multi-screen option, and the diversity of content generate connection with users —even to consider new purchase options. Thus, 58% of Peruvian Internet users affirm to have discovered new brands or products through
YouTube.