BBC's The Travel Show aired two episodes on Peruvian Amazonas region's tourist and cultural attractions, such as Kuelap Fortress and Yumbilla Waterfalls, Peru's Exports and Tourism Promotion Board (PromPeru) highlighted.
Aired five times by BBC World in the first two weeks of October, episodes featured stunning shots of Yumbilla Waterfalls and Kuelap Fortress on the cliffs of Peru's northern region.
The episodes were also seen on The News Channel and BBC One Breakfast.
The Travel Show reaches an audience of over 70 million viewers all over the world and is one of BBC's top travel programs.
Host Carmen Roberts was fascinated by the fortress and history of its builders, the Chachapoyans. The also travel writer even dared to rappel down the Yumbilla Waterfall, one of the highest in the world.
Episodes were filmed in July with the support of Peru’s Exports and Tourism Promotion Board (PromPeru).
PromPeru highlights the coverage perfect timing, since the first cable-car system to reach Kuelap in merely 20 minutes is to start operations by the end of the year.
The Board also underlined BBC is one of the world's top media broadcaster.
Since Kuelap —one of the world's largest stone cities— is still unknown to many foreign tourists, such exposure contributes to government's efforts to double tourist inflow to 7 million over the next five years.
British market profile
British tourist arrivals in the January-June 2016 period climbed 11% from the same period in 2015.
According to PromPeru's 2015 Foreign Investor Profile, the average expenditure of Britons is US$2,079, whereas regular foreign vacationers spend US$994.
British tourists' average length of stay is 16 days, and 77% of Britons arrive in Peru on vacations, mainly in Lima, Cusco and Puno.
(END) NDP/DHT/MVB