Within the framework of the 40th Dakar Rally —which will start in Lima on January 6, 2018— Peru's Exports and Tourism Promotion Board (PromPeru) has crafted special activities that will bring Inca destinations closer to domestic and foreign tourists, who will follow closely one of the most challenging competitions in the world.
In this sense, celebrations involving this rally will start at Dakar Village on January 3 at Lima-based Peruvian Army Headquarters (El Pentagonito), where the Peru Tent —inspired on Pachacamac Archaeological Sanctuary— will be set up.
There, the general public will be able to enjoy typical dances from various regions, as well as tastings of superfoods, pisco, and the country's renowned gastronomy.
On January 6, all competitors will show off their vehicles at a festival full of color and adrenaline, which will feature important personalities from the motor-racing world.
According to organizers, this competition will be watched by over 190 million spectators around the world. For this reason, Dakar Rally
constitutes a great international platform to showcase the South American country around the globe.
On the same day, the "Peru, Mucho Gusto" fair will open its doors in the city of Pisco for two days.
At this gastronomic event, people will be able to taste the top Peruvian dishes. The event will also feature exhibitors from neighboring regions.
Likewise, there will be a superfoods exhibition and tasting session, an initiative whose main aim is to promote the quality, variety, and benefits of said national products.
Finally —on January 10 and 11— Puno will also host the "Peru, Mucho Gusto" fair. It must be noted this city will bid farewell to competitors, who will continue their journey through Bolivia and Argentina.
This competition —considered the world's most important off-road rally— returns to Peru after five years and is intended to become one of the most attractive editions thanks to its varied geography.