More than 250 Peruvian entrepreneurs will take part in Fruit Logistica 2018, thus starting the second phase of Superfood Peru's international campaign, the Exports and Tourism Promotion Board (PromPeru) informed.
It must be noted this event featured 3,077 exhibitors from 84 countries last year and was attended by 76,238 people from 130 nations.
Foreign Trade and Tourism Minister Eduardo Ferreyros explained
Superfoods Peru's promotion activities will also include tasting sessions at supermarkets in Berlin, Hamburg, and Nuremberg.
The campaign will be later extended to North America, Asia, and Latin American countries.
Peruvian superfoods
The
"Superfoods Peru" campaign will promote the following health boosters: quinoa,
kiwicha,
canihua, maca, yacon, chestnuts, carob tree, sacha inchi, Cusco's giant corn, purple corn,
camu camu berries, cherimoya, soursop, lucuma, mangoes, grapes, tangerines, and anchovies.
Well-known blueberries, asparagus, broccoli, avocados, pomegranates, cacao, and chocolates will be also included.
Peru's promotion activities at Fruit Logistica 2018 will comprise seminars, a pavilion opening ceremony, and tastings.
These efforts are expected to generate more than US$220 million in deals.
This participation is organized by Foreign Trade and Tourism Ministry (Mincetur), and German-Peruvian Chamber of Commerce and Industry.
(END) MMG/JAA/MVB