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Peru, top South American destination for U.S. travelers

12:45 | Lima, Apr. 4.

Peru has cemented its position as the most popular South American destination for U.S. travelers, with 598,685 arrivals in 2017, the Exports and Tourism Promotion Board (PromPeru) reported Wednesday.

The Inca nation has retained the top spot with an average annual growth rate of 5% since 2013, despite the slowdown in U.S. visits to other countries in the region over the last year.

PromPeru noted the number of tourist arrivals from that market rose 6% in the fourth quarter of 2017 compared to the same period the year before.

"This result supports the destination's promotional measures carried out by PromPeru and the private sector," the tourism board said.

Promotional measures

According to PromPeru, a number of actions have been taken to promote Peru as a tourist destination. It includes digital strategies, the attendance at tourism events, as well as partnerships with tour operators and organizations such as the Adventure Travel Trade Association (ATTA) and the United States Tour Operators Association (USTOA).

Additionally, 360-degree branding campaigns —aimed at said market— have been launched to promote the Andean nation as a cultural, natural, adventure and gastronomic destination.

In this sense, PromPeru recalled articles published in The New York Times or press trips with travel magazines like National Geographic or Lonely Planet allowed Peru to reach out to millions of potential U.S. travelers.

(END) NDP/MAO/RMB/MVB

Published: 4/4/2018

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Peru, top South American destination for U.S. travelers

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