Ferreyros said the athlete will contribute to positioning Peruvian foodstuff in the European continent, essentially in Germany, a country with great demand for healthy food.
"This is the great goal you have scored for Peru, Claudio. Thanks for supporting our Superfoods campaign," the minister expressed at Fruit Logistica 2017 currently underway in the German capital.
"We want Peruvian food to be increasingly present in Europe. I am sure your help will allow us to achieve that goal. Thanks for the efforts you have made to be here with us," he added.
On the other hand, 'Pizza' affirmed his commitment to promoting Peruvian products in the old continent.
"We will promote Peruvian products, and we will intend to introduce them to Europe," he assured.
Peru's various strengths and unique characteristics place it at the forefront of superfoods production worldwide.
PromPeru on Wednesday launched the "Superfoods Peru" campaign, a public-private initiative to further advertise the quality, variety and benefits of the country's food offer.
The presentation took place in Berlin within the framework of Fruit Logistica 2017, the world's leading food fair taking place on February 8-10.
In this sense, the "Superfoods Peru" brand proves a new advertising stage for Peru's nutrient-rich food offer in Europe.
The promotion strategy takes into account the latest trends among customers and their concern for a healthier lifestyle.
Businesswise, superfoods continue to gain new adepts worldwide, as launching of new products soared by 202% in 2011-2015.
The "Superfoods Peru" campaign will promote the following health boosters: quinoa, kiwicha, canihua, maca, yacon, chestnuts, carob tree, sacha inchi, Cusco's giant corn, purple corn, camu camu berries, cherimoya, soursop, lucuma, mangoes, grapes, tangerines and anchovies.
Well-known blueberries, asparagus, broccoli, avocados, pomegranates, cocoa and chocolates are also included.